Renat Gersch for Product Marketing Trailblazers

November 08, 2022

Video Transcript

Speaker: Renat Gersch, Global Head of Product Marketing at Treasure Data

Renat Gersch: Hi, my name is Renat Gersch and I'm the Global Head of Product Marketing at Treasure Data.

What innovative nugget of wisdom are you hoping to leave attendees with after your talk at Product Marketing Trailblazers?

Renat Gersch: Tune in to this session, to learn more about how product marketing can really contribute and influence the development of strategic narrative within your organization. I hope to leave you with three key takeaways around three topics. One is what are the opportunities for product marketing and how that can be strategic to your career development. Takeaway number two is around frameworks that you may be familiar with, such as Challengers, the Challenger framework, as well as value selling and how they are similar or different from the strategic narrative. And, number three has to do with a core component of the strategic narrative, which is around creating this movement around the new game versus the old game, and a question on whether this is really a copywriting exercise that will help you turn this into a success or is it something more? I hope this will be valuable as well as the ongoing conversation and I hope to see you there.

What are you most looking forward to at Product Marketing Trailblazers?

Renat Gersch: I really look forward to the Product Marketing Trailblazers event. Product marketing is a fast changing discipline. It's actually quite a young discipline, especially in the context of owning the full go-to-market. And so, hearing from other experts who are taking leaps forward in defining what product marketing can do and can influence in an organization, as well as discovering new ideas that I may be able to implement in my own organization, is part of the reasons I'm so excited about this event.

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