Nisha Baxi - Developer Marketing Summit

July 12, 2022

Video Transcript

Speaker: Nisha Baxi

Nisha Baxi: Hi my name is Nisha Baxi and I'm the Head of Community at Gong.

What will you be discussing at the upcoming Developer Marketing Summit?

Nisha Baxi: I'm so excited to share and learn from all of you on how community can really impact developer marketers everywhere.

What nugget of wisdom are you hoping to leave attendees with after your talk?

Nisha Baxi: First of all, your job and developer marketing is really hard. This is the only function in marketing where you're expected to know the entire life cycle, manage all of that and every single channel. And since most developer organizations are built bottom up, use community as a strategy to help you get going.

Why do you think it is important to shine the light on developer marketing?

Nisha Baxi: With owning so many different channels and managing the entire life cycle, you have a responsibility to pick what matters the most to your organization. Developer marketing, and this conference in particular, is so wonderful because it helps get your mind going and think about what different channels and programs and campaigns can I use so that I can be the best developer marketer possible for now, for this year, for this quarter, for your organization.

Which other sessions are you looking forward to watching at the Developer Marketing Summit?

Nisha Baxi: I'm so excited to attend all the sessions, particularly sessions where it's important to collaborate with the developer relations team. One can't function without the other.

Produced with Vocal Video