Mario Viviani for Developer Marketing Summit

July 13, 2022

Video Transcript

Speaker: Mario Viviani

Mario Viviani: Hi, my name is Mario Viviani and I'm the Head of Developer Evangelism at Amazon for the Apps & Games team, and I'm very excited to be here.

What will you be discussing at the upcoming Developer Marketing Summit?

Mario Viviani: In my talk, I will be talking about what does success look like for developer relations and how can you set up meaningful goals for your team that will help you drive success? It's a complicated matter. Developer relations is a very unique ecosystem, so I hope that, you know, I will be able to share some interesting tips and tricks about how you can set better goals for your team.

What nugget of wisdom are you hoping to leave attendees with after your talk?

Mario Viviani: So hopefully you will walk home from my talk, understanding a little bit more about how the levers of your team, so what they can actually input into your developer relations business can actually control long term what the adoption of the product that you're pushing looks like.

Why do you think it is important to shine the light on developer marketing?

Mario Viviani: So I think it's very important to shine the light on developer marketing because it's often dismissed as, and developer relations as well, as something that is too difficult to measure or whose contribution to the business is unclear, and I strongly disagree. I think that, you might talk, but in general, you will see that developer relations have done the right way, and for those companies who are mostly developer-led, in terms of business, can be not only one but the biggest contribution to the success of the business. So yeah, it's important that companies understand how to do developer marketing, developer evangelism and advocacy the right way.

Which other sessions are you looking forward to watching at the Developer Marketing Summit?

Mario Viviani: Well, Developer Marketing Summit is just the embarrassment of choice. If I could, I would watch all the presentations. I think the one that I'm mostly interested into are the talks that focus about how to "Get Into the Developer Mindset" and how to really empathize with the developer because that really helps building solid developer relations, ecosystems and and the right approach to engaging developers. And the other one, of course, is to understand a little bit more about what are the upcoming, new trends in developer relations because it's a constantly evolving ecosystems. So I know there are quite a few of those sessions and I will keep my eyes on those as well.

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