Jana Frejova for Competitive Intelligence Summit

May 04, 2022

Video Transcript

Speaker: Jana Frejova

Please introduce yourself (name, job title and company)

Jana Frejova: Hey everyone, I'm super excited to be participating in the Competitive Intelligence summit by Product Marketing Alliance. My name is Jana Frejova and I am the Product Marketing Lead at Spendesk.

What topic will you be discussing at the Competitive Intelligence Summit?

Jana Frejova: In my talk, I will focus on how to analyze competitors when it comes to new product beds and entering new markets, and how it differs from competitive framework for established competitors.

What other sessions are you looking forward to watching at the Competitive Intelligence Summit?

Jana Frejova: Personally, I'll make sure to dial into the sessions by Nate and Elvis from Gong I think they will be really interesting.

If you could share one piece of advice to competitive intelligence specialists who are just getting into the industry, what would it be?

Jana Frejova: I think for me, it's mainly around don't getting bogged down in details, really focused on making your competitive intelligence actionable and focus on the value you can offer against those competitors. Don't get bogged down in the feature by feature comparisons and things like that.

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