Dan Simpson for Product Marketing Summit Las Vegas

April 19, 2023

Video Transcript

Speaker: Dan Simpson

Dan Simpson: Hi, I'm Dan Simpson. I'm a product marketing manager at Fleetio.

What will you be discussing at Product Marketing Summit Las Vegas and why have you chosen this topic?

Dan Simpson: I'll be talking about how you can build an effective product launch strategy in a high growth environment. The reason I chose this topic is that I've personally done it and I understand the importance of getting it right. There are just so many stakeholders internal and external that really rely on launch and value being clearly communicated. And as a product marketer, there are a lot of people who rely on us to make sure that value is being delivered and communicated correctly. And I am really passionate about ensuring that internally stakeholders communicating and collaborating really effectively and then externally that the customers really understand and get that feeling of delight when they see the value that's being rolled out by our product teams.

Why do you think it’s important that product marketers step away from the day-to-day for events like this?

Dan Simpson: It's important for us to step away to get perspective on the work that we're doing as well as to learn and to have that individual growth.

Produced with Vocal Video