Ben Pearson for Developer Marketing Summit

February 02, 2022

Video Transcript

Speaker: Ben Pearson

Ben Pearson: Hello! I am Ben Lloyd Pearson and I run developer marketing at Mattermost.

What will you be discussing at the upcoming Developer Marketing Summit?

Ben Pearson: My session at the Developer Marketing Summit will help you improve collaboration between your marketing and developer relations teams.

What nugget of wisdom are you hoping to leave attendees with after your talk?

Ben Pearson: Attendees to this session will come away with a better sense of how to pull marketing levers that help grow, engage and nurture developer audiences.

Why do you think it is important to shine the light on developer marketing?

Ben Pearson: People often think that developers hate marketing, but the truth is that there are plenty of opportunities to deploy marketing strategies that get developers excited about your product.

Which other sessions are you looking forward to watching at the Developer Marketing Summit?

Ben Pearson: I get super geeky when it comes to data and analytics and metrics. So all the sessions that cover topics about that are something I'm really looking forward to.

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