Alex McDonnell for Competitive Intelligence Summit

May 30, 2022

Video Transcript

Speaker: Alex McDonnell

Alex McDonnell: Hey, I'm Alex McDonell. I lead marketing competitive intel at AirTable, been doing competitive intel for about nine years and excited to share some of what I've learned with the PMA. community.

What topic will you be discussing at the Competitive Intelligence Summit?

Alex McDonnell: So at the PMA Competitive Intel summit, I am sharing what I've learned about how to write a competitive news briefing that is going to be crispy and clear and help everybody keep their cool. Competitive news is one of those things that can get people feeling a little panicked or feeling a little emotional. You're gonna leave the session with some tools to help avoid that help shape a more constructive, patient, thoughtful consideration of competitive activity.

What other sessions are you looking forward to watching at the Competitive Intelligence Summit?

Alex McDonnell: There's a session that the team from Gong is running at the PMA Competitive Intel summit about how the teams partnered to supercharge a product launch. I'm really looking forward to that one.

If you could share one piece of advice to competitive intelligence specialists who are just getting into the industry, what would it be?

Alex McDonnell: Hey, if you're just getting started in competitive intel, you can keep this in mind. Competitive intel is happening everywhere around your organization. One of the most valuable things that we can do is simply act as a curator, bring it all together. What is sales learning? What research they may be done on their own when they've prepared for customer calls? What is product and design learning as they've been testing new ideas and new developments with our users and customers. It's happening everywhere. So try to pick up that signal and just bring it all together even before you add your own original research and original work on top of that, just bringing it all together can be a huge value add to get things started.

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