Speaker: Sam Woolf, Product Marketing Manager, SEDNA Systems
Sam Woolf: So why did I become a PMA PMA Product marketing alliance member? Well I was working with a company as a general marketer and there was a big gap we needed to fill in the product marketing side of the business. And when we weren't having any success in finding an outside option for hiring a product marketer, I would put forward my name, to start filling that role until we could find somebody to fill it full time. And it was at the recommendation of a colleague that I joined PMA PMA Because they worked at other organizations where all the product marketers they had worked with swore by it as a resource for not only learning the tools of product marketing to begin with, but also for staying sharp and connected to other product marketers.