Speaker: Sam Miller, Product Marketing Manager, ServiceRocket, Inc.
Sam Miller: PMA PMA PMA Has definitely been helping me in my role. I'm working on positioning right now and value proposition building and using some of the articles that PMA PMA Actually put together. One of them specifically is value propositions that sell, written by Abdul Rastagar has taught me a lot. It's definitely some good information in there and a nice framework. It helps you to think through creating a value proposition and then give great examples of what a bad one is and what a good one is. And I've been using that literally this past week, so this has been great so far.
