Speaker: Paul Campillo, VP of Brand, Twism
Paul Campillo: Hi I'm paul Campiglio and I'm VP of branded tourism. Our technology basically creates network and viral effects for small businesses. And it doesn't matter if you're the Etsy Shop owner or the local barber. Uh, that's our promise, uh, prior to that, 6.5 years at Type form, uh, and also creator of meaningful, an award winning web series that's currently featured on Typeform.
What will you be discussing at the upcoming B2B Marketing Festival?
Paul Campillo: So my talk is titled How to Win with brand. And essentially what that means for me is how do you get past the clutter and get people to talk about you? And um, we're gonna talk about organic word of mouth and how, to me that is still the number one acquisition channel in the world, and how to get more of that for you, your business and your products.
What nugget of wisdom are you hoping to leave attendees with after your talk?
Paul Campillo: So I believe my talk can be summed up with two quotes. The first one is advertising is the tax you pay for being unremarkable, And the 2nd 1 is whoever gets closest to the customer wins. And hopefully by the time you leave you will know how to do how to be more remarkable and how to get closer to your customers so you can win more.
Which other sessions are you looking forward to attending at the festival?
Paul Campillo: So I think the sessions I'm looking most forward to is one is by Kevin Lau from adobe. Um, the customer marketing playbook, uh, anything that involves those two words I'm here for and then how to build a stronger brand through storytelling. Uh, there's a panel on that and I'm looking forward to that as well.
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