Lorena Morales for B2B Marketing Festival

May 24, 2022

Video Transcript

Speaker: Lorena Morales, Director Global Revenue Operations , JLL

Please could you introduce yourself?

Lorena Morales: Hi everyone, this is Lorena Morales, director of Global Revenue Operations for JLL, Very happy to be here at the B to B Marketing Festival.

What will you be discussing at the upcoming B2B Marketing Festival?

Lorena Morales: And I will be talking about demand gen against lead gen. What are the differences? Were some tips and tricks and exactly how to do each one of them.

What nugget of wisdom are you hoping to leave attendees with after your talk?

Lorena Morales: What I expect you to get out of my session is, as I said, some tips and tricks in order to, first of all differentiate both of them if lead gen is a numbers game and secondly, some tactics to effectively do demand generation.

Which other sessions are you looking forward to attending at the festival?

Lorena Morales: And I am looking forward to my peers talking about ABM. I am a sucker for ABM. So anything that has to do with that or revenue operations, I'm gonna be writing, Thank you everyone and have a nice day. Bye bye.

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