Katie Madding for Chief Product Officer Summit San Francisco

Speaker: Katie Madding, CPO, Adjust

Katie Madding: Hi, everyone. My name is Katie Madding and I am Chief Product Officer at a company based out of Berlin named Adjust.

Katie Madding: I'm so excited to be joining y'all at the Chief Product Officer Summit this year where I will be sitting on a panel discussing how to put your customers first. Ultimately, with my customer service background, as well as my design-thinking methodology. I think that this is absolutely critical and customers have to be at the core of everything that you build.

Katie Madding: The top three priorities for CPOs today. The first one, I think, is really understanding your user segments, especially as you expand your products into overall platforms, offering new revenue streams. But you can't ever forget that customers have to be at the core of everything that you do and not every customer behaves in the same way. So lots and lots of different insights can come from the exercise of actually knowing who those different segments are. The second is automation. Overall, there are so many things that we do on a day-to-day basis that are manual. And as a part of this, we have to help our teams do more with less. So finding different systems, becoming citizen developers, finding new software, new APIs that can help our teams work faster. and smarter, not harder is absolutely key. The third that I would say, is the fact that the majority of us are now working remotely. So going back to finding software that still allows product teams to collaborate, I know that, at least at Adjust, we are a global team, and finding ways to work in a remote way where we were used to putting post-its on a board, all in the same room simply doesn't work anymore. So finding the right software that really enables collaboration, especially across cross-functional teams is definitely super, super important for CPOs.

Katie Madding: I'm really excited, first and foremost, just to chat with the other product leaders, uncover the challenges they're facing as well as the solutions they've come up with to tackle them. Something I'm specifically looking forward to is Sophie's from Productboard session on how to validate decisions quickly. We actually use Productboard at Adjust and I think this is gonna be a really critical and important chat.