Patrick Kalie - Customer Marketing Summit

September 15, 2021

Video Transcript

Speaker: Patrick Kalie

Patrick Kalie: Hi there, my name is Patrick Kalie and I am a Customer Marketing Manager at Quorum Analytics in Washington D.C.

What will you be discussing at the Customer Marketing Summit?

Patrick Kalie: I'll be talking about ways that you can make your whole customer marketing framework a lot more delightful. So you can surprise and delight all your customers to turn them into brand advocates and just have them fall in love with your brand and your team and just make all of their interactions with your platform so much more enjoyable.

What nugget of wisdom are you hoping to leave attendees with?

Patrick Kalie: I'm going to share the four big things that I watch out for whenever I'm creating any touch point with my users, and those are quality specificity, ease and expectations, and how you can use each of those elements to create a delightful touch point with each of your users. So if you're able to knock down each of those four, that at the end of the day, your campaign or your program will be super successful.

Why do you think it is important to shine the light on customer marketing?

Patrick Kalie: I'm sure everybody by now knows that your largest part of revenue is going to come from your existing user base through things like renewal's expansion and upsells. So it's really important that you continue marketing to them. But also there's a lot of non revenue based things that are also crazy important, like gathering social proof through, you know, reviews and testimonials, getting customer feedback on the product to help make your product better and also your marketing materials better and then community of users that help propel organic growth. Um and so it's through all of these things um that help your company see really healthy sustained growth.

Which other sessions are you looking forward to watching at the Customer Marketing Summit?

Patrick Kalie: I'm really looking forward to the session on product adoption because once you know, your users are adopted to your product, everything else just starts falling into place.

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