Speakers: Mai-Linh Hoang, Vice President, Corporate Strategy & Marketing, Collins Community Credit Union
Mai-Linh Hoang: I consider Plaid Swan, another arm of our marketing and communications department. For example, they take care of our media strategy and buying, which I used to do myself. That helped me to be able to focus more on the greater corporate strategy of the credit union rather than burying myself in media buying.
Mai-Linh Hoang: So I recommend you put them to the test.
