Speaker: Heather Croskrey, Trees Forever
Heather Croskrey: When I joined Trees Forever in January, I was launched into the beginning of a campaign that was going to be something that we haven't done before in this organization. I had worked with Plaid Swan at my previous jobs and knew that they were the ones that we wanted.
Heather Croskrey: When we were getting ready to embark on this public phase of our capital campaign, I wanted a company that was really able to get in our heads and work with us as part of our team rather than an outside entity. And Plaid Swan does a phenomenal job of sitting down, really listening, thinking creatively and outside of the box. We needed to get past all of the messaging and everything during an election year and really be heard.
Heather Croskrey: Plaid Swan takes us to the next level. When it comes to marketing, they know their stuff, whether it's social media, whether it's traditional advertising, whether it's guerilla marketing. They've got people on their team that are experts and they bring that expertise to the table. There's no way that a one person or two person shop can know everything there is to know and this team just has it all. They are a pleasure and a joy to work with. They really do take us to that next level and help us get in front of people and really make the impact that we need to make, to support our organization.
