Speaker: Martin Sneider, Sneider Publishing
Can you introduce yourself and briefly describe your role / business?
Martin Sneider: Hi, I'm Martin Snyder. I am currently an author. I just began writing a few years ago, after a career in retailing and teaching. and whhile I had some ideas for books and novels, I had absolutely no experience in marketing them. And so I I turned to Nick Ostroff to see if he could help.
What digital marketing challenges were you facing before working with Pixelocity?
Martin Sneider: As I can personally testify and as my kids can also personally testify I am what I call tech disabled. Therefore, I was completely at sea when it came to marketing my new books. I knew enough to get a hold of Nick Ostroff who really saved my life. And he not only guided me through the intricacies of developing a good website, but a marketing plan. He was able to figure out a way to identify the target market. and really launched my writing career - helped launch it, and I couldn't have done it without him.
How has working with Pixelocity helped you and your business?
Martin Sneider: As a newly minted author, a relatively unknown outside my circle of friends and colleagues, I desperately needed a way to publicize myself. And working with Nick, he was able to assist me, I was able to book a number of book signing engagements across the country. Nick developed the website which calendarized those appearances, publicized them, and made my biography much more exciting than I had been able to do myself. And I think interested a number of customers and potential readers with the stories I I have to tell. I would have been confined to a rather small target market if I had relied on only my own resources, but Nick was able to lend me great insight and effectively supercharged the sales and publicity for the book.
Would you recommend Nick and Pixelocity to others, and if so, why?
Martin Sneider: I would absolutely unqualifiedly recommend Nick. Inn fact, I have a number of books that I've written since the first couple and I intend to go to Nick again to help refine not only the website, but the approach we're gonna take to marketing me and the book. - the books that follow. I have no qualms at all about his talent and creativity and technical skills, and I have come to rely on him a great deal, and I would heartily recommend him for anybody who wants to publicize themselves, their service, the products they sell. Nick has a great understanding of marketing and technology, and if he's able to help me, he could help anybody.
