Speakers: Walt West, CEO, West Advisory Group
Walt West: Now that we've implemented much of the Pareto System, you know, there's been some tremendous success that we've already had even this early on in this implementation. And I would say the biggest success so far is the fit process. The fit process is designed to determine whether a potential client is gonna be a good fit for our firm. We often hear through Pareto, we're not trying to be all things to all people. We want to be all things to some people. Prior to engaging Pareto, we tried to be all things to all people, right? And we found that it was very challenging to do that and really took away from some of our ideal clients quite frankly. So the fit process now is a way for us to basically say no, right? We don't take on everybody that comes to our door or gets introduced to us, right? We go through this process and we have a meaningful conversation about what is it you're all to be trying to do and is it going to be a good fit? And it's a two way street you're gonna interview us, we're going to interview you and we're gonna come to an agreement, whether it makes sense to continue to work together. This has just saved us a tremendous amount of time and effort and anxiety, quite frankly because we were taking people on. We were going through what we had was somewhat of a process, but we would do a lot of work up front before we really had any type of commitment to a fit process. Right now. We'd no longer do that. It's amazing how much time we save, how much more efficient we are and how we can really spend more quality time with the clients in which that deserve our time. That has been a tremendous transformation for us in our firm. Now, our clients that deserve us, get tremendous service, new clients. When they do come on board, we know they're a good fit, they meet our three a challenge, they have the assets, they have a great attitude and they're really someone that really buys into a process, right? They're an advocate. So we go through this process today and they really understand what we're ultimately trying to accomplish what, how we're going to help them. And does it really make sense for us to work together? So that has been a tremendous transformation for us. And I can't tell you that um saying no to somebody um is tough, no doubt when you say it's just simply not a good fit, but it becomes easier uh when it happens right? Because it's just that you can't simply take on everybody. And when you get introduced to somebody and you tell that person who introduced you that we can't guarantee that this person will become a client because like you, we're gonna go through this fit process. We're gonna have a conversation to see if it's to see if it's a good fit, but I will be here to answer any questions that they have. We will be a sounding board to help them. But I'm not sure if it's gonna be a good fit for us from a client perspective and people respect that. So that open line of communication is also much different than what we've had in the past. And before any work gets done, we have these meaningful conversation and thanks to Pareto, we are doing a much better job at that.
