Speaker: Shaun Whynacht, Marketing VP, Natural Acne Clinic
What are the main ways your organization uses testimonial videos from customers?
Shaun Whynacht: We've been able to use Vocal Video to collect valuable client testimonials after they've graduated from our online acne program, and we have created many different variations of our testimonial collection form. This gives us variety, but also the ability to be able to reach out differently to different prospects. We collect different levels of insight from different customers and now have a great library of content to use for organic social posts and video ads. I have a background in video, and the feature that I absolutely love is the ability to build custom videos based on the different responses to the questions - right within the platform - and then export directly in the format needed for our social media accounts.
What’s the ROI of customer testimonial videos, and how do you measure it?
Shaun Whynacht: Video testimonials are the number type of content that we can use in our business. We can create all of the marketing videos where our team is recording videos of ourselves speaking, we can create graphics. But hands down, nothing beats our happy clients talking about the experience they've had with us, and recommending us to other people who are in the same situation. So being able to capture these testimonials very effortlessly and being able to turn it around and get it back out to the market in an extremely streamlined way is essential. We've had a flawless experience with Vocal Video.
Would you recommend others try Vocal Video? Why?
Shaun Whynacht: Being in this industry for many years, the ability to capture testimonials so easily for our clients - who mostly don't have a lot of technology background - Vocal Video is a must have. I mean, if you're in any business, whether you're selling products running a service or even a consulting business, you need testimonials. I highly recommend Vocal Video. It is hands down one of the top tools in our marketing toolbox.