Speaker: Brad Kugler, CEO/Co-Founder, DirectMail2.0, LLC.
Brad Kugler: So we use testimonial videos in a lot of ways. One: we do a pre interview on prospective employees. We get testimonial videos from customers. We also use it to send messages to employees from myself or other execs on some event or some coordinated action the company is doing. We've used it in in more ways than you guys have even prescribed. And we keep finding new ways all around on how to do this.
What’s the ROI of customer testimonial videos, and how do you measure it?
Brad Kugler: Customer testimonials, I would say have the highest ROI because they are social proof. They can be used in a lot of non selling type promotions. I'm talking about social media posts, content, they could be used even after the prospecting period as a closer for for prospects that are right there and they just need some of that social proof to put them over the edge. So there's definitely ROI for customer testimonial videos. Much more, than email campaigns or the spray and pray method. This is a real person talking about the benefits of your company, the benefits of your product and how good your services. So ROI for customer videos is absolutely imperative.
Would you recommend others try Vocal Video? Why?
Brad Kugler: I would definitely recommend this product for none other than the ease of use. You've already established and know that customer testimonials or video content is obviously very, very highly recommended and useful and all that. All that aside, Vocal Video has built a platform that I feel is so intuitive, so easy to use that anyone can use it. You don't even really need to know how to do it. You just follow the tutorial or the steps with creating a video. Ease of use is why I recommend this product.