Speakers: Hayley Bohan
Building Your Buyer Persona
With Hayley Bohan, Marketing On Purpose
Hayley Bohan: Building a buyer persona is the most important step to effective marketing, because it allows you to identify and truly understand your most ideal clients and then to learn about them and learn so much about them that you can start to have a lot of clarity on what you should be saying, who you should be saying it to, where you should be saying it, why they love you, and all of the amazing things that you're gonna get from this. This is really practical. You're gonna go through identifying your ideal clients. You're going to go through how to interview them, and you're gonna get some one on one time with me to really customize so that you get the absolute most out of this program. If you do marketing and you do not understand who your customers are, this is the course for you. If you are lacking clarity if you're like unsure of whether what you're doing is resonating, or is compelling or is triggering buying behaviour. This. This is the program.