Speaker: Kimberly Mullinax, General Manager, King Law Offices, PC
Kimberly Mullinax: Since partnering with Law Quill, our firm has been in growth mode. We've expanded into our third state, began receiving leads almost immediately, and opened additional locations across both North and South Carolina.
What was the biggest marketing challenge or frustration in your law firm before working with Law Quill?
Kimberly Mullinax: Before working with Law Quill, our biggest marketing challenge here at King Law was keeping our website content fresh and consistent. With so many locations, states, and practice areas, it was difficult to regularly update content in a way that would support strong organic search rankings across the board.
What makes Law Quill different from other legal services you've used?
Kimberly Mullinax: What makes Law Quill different is the personal relationship. We have a direct point of contact and a responsive team, and instead of feeling like we are being sold to, it truly feels like a partnership. Annette, Sam, and Robin are always asking thoughtful questions, helping us strategize and making suggestions. They take a lot off of our plate so that we can focus on what we do best, practicing law.
What changes or results did you achieve with our partnership that you were struggling with before?
Kimberly Mullinax: Since beginning our partnership with LawQuil, marketing has stayed top of mind. We meet regularly, we focus on goals and progress, and assess what's working and not working. With a live dashboard and full transparency into our marketing performance, we always know where we stand. And when we know what we want to achieve, but aren't sure how to get there from a digital marketing standpoint, we can always rely on Law Quill to help us reach the outcome. Without it becoming a task list item that never gets done.
How has your confidence in running or growing your law firm changed since partnering with Law Quill?
Kimberly Mullinax: Since partnering with Law Quill, our firm has been in growth mode. We've expanded into our third state, began receiving leads almost immediately, and opened additional locations across both North and South Carolina. We consistently receive new leads for all of our locations and continue to show up strongly in organic search results. That ongoing performance is why we continue to trust Law Quill as our partner.
If another law firm owner were considering working with us, why would you recommend Law Quill?
Kimberly Mullinax: I would highly recommend Law Quill to other law firm owners. They are reliable, creative, and knowledgeable about legal marketing trends. They truly listen to their clients and often anticipate what we need before we even ask. Their experience in the legal industry and proven results set them apart. With Law Quill, our firm is never just a number, and that personal relationship makes a real difference.
