Speaker: Justine Donnelly
Tell us your Name and Role.
Justine Donnelly: Hi, everyone. I'm Justine Donnelly, senior director of brand and commercial strategy excellence in the picks team in G CSO.
How is the topic of TPPs relevant to the Innovation Summit theme of "Competing to Win Globally"?
Justine Donnelly: The topic of target product profiles or TPPS is critical to us at G CS L. Since our role is to core products with R and D and core commercial strategies with our partners, we must start the innovation process with the TPP and only with an insight driven, clearly articulated TPP, can we compete to win for patients in our global business? So as part of this Innovation Summit, we want to show how we have innovated to make the process for developing updating and maintaining TPPS more collaborative to ultimately be more competitive. So without further ado I'll introduce Britney Falk.
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