Speaker: Brennon Cox , Demand Generation Manager, Simplus
Brennon Cox : Hello, I'm Brennon Cox and I am the Demand Gen Manager at Simplus. That means that I run and manage all of the strategy and execution on our go-to-market campaigns for marketing and for sales.
Why did you choose Influ2?
Brennon Cox : For me, Influ2 stood out from all the competition as someone who is being very innovative in the space and also providing a platform that was so easy to use, so easy for us to get into, as well as easy to continue to manage with the support of their amazing customer success managers. We had such an amazing experience with everybody who helped us get onboarded. It felt like they really cared about our business model, our value proposition, and our business goals from a marketing and sales perspective. It's been such an amazing experience and absolutely glad that we brought Influ2 onto our tech stack.
How does your team use Influ2?
Brennon Cox : Honestly Influ2 is invaluable for both our marketing team and our sales team. From a marketing perspective, we have the ability to access multiple platforms and target the specific people that we have on our account lists with our ads and our content. The ability to do this is important for Simplus because we are targeting B2B enterprise companies with specific titles who would be interested in the services that we offer at Simplus. So Influ2 has been an amazing tool for us to use in this regard.
What results have you seen since using Influ2?
Brennon Cox : A big key indicator on our marketing team is influenced pipeline and revenue. So using Influ2 and being able to attribute the ad spend directly to the individual and the campaign that we're running has been an amazing asset to us when we are reporting and measuring ourselves and our efforts against our KPIs.
Who do you think could benefit from using Influ2?
Brennon Cox : Without a doubt, I would 100% recommend this tool to anyone who is in the B2B marketing space who's looking to target specific people at their accounts. From an ABM perspective, a prospecting perspective. It's such an invaluable tool and not only is the tool innovative, easy to use, and really powerful. The support that you get from their staff and from your customer success manager is unparalleled. Something that I've never seen from any other SAS tool or platform. We meet with our CSM on a regular basis, they interested in our business goals and how our campaigns are going as well as any problems or roadblocks that we run into with the tool, and they're so quick to be able to solve those things if they can't solve it, the team that's supporting them from an IT perspective is quick, and we're able to get any issues resolved same day. So we've had an amazing experience both with the tool and with the support that we get from it.
