Speaker: Howard Schulman, VP Go to Market, Lightico
Tell us a little more about yourself
Howard Schulman: Hi, I'm Howard Shulman. VP. Go to Market Atletico. I currently lead our marketing, go to market initiatives.
Why did you choose Influ2?
Howard Schulman: Prior to using Influ2, we were running the typical advertising campaigns to run our ABM accounts. We would select targeting on the various platforms based on company. We would also upload lists, but we would not get the resolution we needed, whether the right prospects that we were specifically wanted to see our content were getting it.
How has Influ2 helped Lightico achieve your goals?
Howard Schulman: Influ2 really helped us achieve our key strategy of targeting very specific accounts and people that we needed to see our content. One of the things that we really like with Influ2 is that it allows us to see specifically who clicked through the content and allow our team to take action with that person.
Why do you and your team love Influ2?
Howard Schulman: What I love most about Influ2 is is being able to custom tailor the journey for specific prospects or accounts so that we can help them navigate through our marketing material and content so that they are better ready to have a conversation with sales.
Any final thoughts?
Howard Schulman: I'm a big fan and supporter of Influ2 and have made countless recommendations and will continue to do so.
