Speaker: Evan Lamont, CEO, TLG Marketing
Why did you choose Influ2?
Evan Lamont: My name is Evan Lamont and I'm with TLG marketing and as a digital marketer, especially in the B2B space, it is paramount to know your customer and what I love about Influ2 and the person-based marketing platform is it gives you the data points and engagement metrics on the specific individuals you're trying to reach and that helps us to communicate our story and the narrative of the campaign to our clients in an easily understandable way that's also backed up by data. I really can't recommend the Influ2 platform enough.
How has Influ2 changed your approach to marketing?
Evan Lamont: What's been so great about the Influ2 person-based marketing platform is it has reshaped how we approach our marketing campaigns. From a B2B space, there used to be a heavy intent-driven, search campaign kind of emphasis. And with person-based marketing, it allows us to be much more proactive with the individuals we want to reach as opposed to reactive as people shop for B2B services, try to acquire new clients via Google search.
