Speaker: Yaron Lipshitz, CEO, Prismm, Inc.
Yaron, please introduce yourself and Prismm, Inc.
Hi everyone, my name is Yaron Lipshitz and I'm the the CEO of Prismm. We're a world leader in spatial design technology, helping to transform the way we connect, collaborate and transact across virtual environments and experiences. In simple terms, we enable the hospitality industry and their customers to see an event before it happens, which means that venues and properties can sell market plan and execute events as experience rather than as dollars and units.
What can attendees expect from you at HITEC Charlotte?
Yaron Lipshitz: The quick answer is that attendees will be able to see the next generation of event management. One that focuses on showcasing and planning experiences rather than selling commodity spaces. They will see an AI powered 3D solution that enables venues to close more business and provide value in every stage of the event life cycle. We will participate in two exciting showcase sessions. The first one is going to be led by our CMO Erin Rooney who will discuss how the triple bottom line theory can help us foster a greener future without putting our business and stakeholders at risk and how to future proof our business through technology and able sustainability. The second session will be run by our CPO Gefen Lamdan, taking a deep dive into how AI is set to revolutionize every aspect of the events and experience industry should be exploring the role of AI in spatial design, how AI can drive greater creativity and how it can transform environments.
What's Prismm, Inc. unique selling point and what sets you apart from competitors?
Yaron Lipshitz: When the company was first launched in 2014, we revolutionized collaborative event planning centered around 2D floor planning and guest management. Now 10 years later, we have 500,000 new events being created on our platform every year. Can safely say that we democratize the use of 2D and 3D in the hospitality sector. Our value proposition can be described in four main points. Number one, we are a photorealistic solution with unparalleled quality to present your venue in the best way possible. Scale, our new technology enables us to onboard venues in hours rather than months, which means that we can take on very large multi property projects and deliver in real time. Number three cost, who doesn't like to pay less? Since we don't need to manually model venues in 3D the setup cost to on board venues is a fraction of our competition. And number four, last but definitely not least, we are the first to offer a unified platform that brings together floor planning, virtual tours, marketing presence and more, all in one platform where all the pieces fit together and talk to each other. Later in 2024 we're going to be releasing the first of its kind AI capability into event management. Continuing our history of being first to market with innovation. We're going to be revealing more about that at HITEC.
Why should visitors definitely come by your booth?
Yaron Lipshitz: Many of our executive team, Gefen our CPO, Erin our CMO, Mark our VP Sales and myself will be there to show you Prismm in action through hands-on demos of the platform. You'll also have the opportunity to see AI innovation in action, that's going to be really, really cool. We'll show you how your teams can leverage AI throughout the process of event marketing, sales and planning. I promise you. you will be blown away by what you'll see. This is revolutionary! Finally, we'll be serving refreshments in the booth and offering a space to sit down and you know, take a little bit of a breather from the show and we're also going to have a sustainability survey that's going to have a raffle at the end of it. So please stop by, say hi, you're going to be really, really excited by what you're going to be seeing!
Where can visitors find you? Or how can they reach out to you to learn more?
Yaron Lipshitz: If you're attending HITEC, please stop by and meet the team, booth 236 and we have two sessions with our CMO and CPO. We're really looking forward to having some really engaging conversations about how the industry is changing, digital twins, AI and sustainability. If you're not going to be at the show, prismm.com, P R I S double MM .com or gonna be really excited to discuss your needs and priorities regarding virtual venue software. See you there!
