Speaker: Rhocelli Wright, Customer Success Manager at Revinate
Rhocelli, please introduce yourself and Revinate.
Rhocelli Wright: Hi, I'm Rhocelli Wright and I'm a customer success manager here at Revinate. I share best practices and strategic insights with our customers to expand their success when using our solutions. Revinate has a long standing dedication to the hotel industry. Since day one, our solution has been built for hoteliers, connecting them directly with guests at every touch point of their journey to deliver delightful experiences and drive direct revenue. Revinate accomplishes this by using communication channels that guests prefer, whether it's voice, email, text or web chat.
Tell us about the new 2024 Hospitality Benchmark Report and what hoteliers can expect from it.
Rhocelli Wright: I'm excited to share that the Revinate 2024 Hospitality Benchmark Report is one of the most competitive sets of hospitality industry benchmark across database, email, voice, web and text that hoteliers can use to compare their achievements against. We've gathered the data from over 12,000 hoteliers across the globe using our solutions, Revinate Marketing, Revinate Guest Feedback, Revinate Ivy and Revinate Reservation Sales.
What can you tell us about database growth in North America based on the report?
Rhocelli Wright: 2023 was a big year for North American hoteliers and growing your databases. Not only the North American hoteliers have the highest increase in guest records, a whopping 29% over 2022 which also surpassed the global growth rate. This growth is a promising sign that hoteliers are prioritizing guest data and embracing digital innovation with data focused marketing tactics, whether it's using guest data capture tools such as a Wi Fi landing page, requesting guest emails for email marketing or improving lead form management and reservation sales to capture guest information from the voice channel.
Why is database growth important for hoteliers?
Rhocelli Wright: Growing your database is a great sign. It means that you're adding guest profiles, increasing your customer base and developing a more detailed understanding of your guests. Securing a guest name and email is of course essential but first party data has opened up even more opportunities to gather data from your guests. Revealing their preferences, booking behavior and other characteristics to help you build a relationship with them. This additional profile information in the database can help you craft email messaging and Revinate Marketing to a specific audience and the more specific your audience is, the more you can tailor your messaging to their needs and interests. In turn the more revenue you can generate as noted in our 2024 Hospitality Benchmark report.
Where can hoteliers go to access the 2024 Hospitality Benchmark Report?
Rhocelli Wright: You can access the Revinate 2024 Hospitality Benchmark Report from our website at revinate.com
Revinate's 2024 Hospitality Benchmark Report
www.revinate.com/2024-hospitality-benchmark-report.com
