Speaker: Jay Tom Ratliff, Senior Director RMCC Americas
Jay Tom Ratliff: Hello, team. We have about two weeks left to go in March and we're seeing a big opportunity to push for performance. So I wanted to record this video to echo what Kim mentioned in her email this morning. We're seeing a slight slowdown in leisure demand compared to last year and a lot of that is due to the Easter shift out of April and into March this year. But what that means is that there is an opportunity to gain market share. Our hotels are going to book a lot of business in the last two weeks of March and it's important that our strategy stay on point to make sure that we capture that market share. We know if we win the holidays, we can win performance. So starts with bar, make sure that you're confident about the bar rates and know that just because you lower bar rate doesn't necessarily increase demand in your market. Be confident about the rates that you're putting out there. Make sure that the discounting is appropriate for your market, don't over discount when it's not necessary, you're gonna end up giving rate when you don't have to. And if you do have high demand, feel confident that you can price independently of your competitors. If you have high demand, you will be able to capture that demand without necessarily following your competitors rates. Make sure that you monitor, GRO, monitor GRO forecasting closely and make sure that the pricing is aligned with your expectations and the expectations of the market. And lastly make sure that you have a good solid strategy leading into next week, which is going to be a holiday week with Easter and make sure that you're aligned with your hotel about that strategy. Thank you so much for your diligence in this effort and I can't wait to see the strong results over the next two weeks. Thank you.
