Julian Lute: So how do you create an environment where your people and business are thriving? We know that being a Great Place to Work starts with leadership. Leaders shape the day to day experience of employees. That experience is what shapes the culture of your organization, and that culture drives your business performance. That's what we call the Great Place To Work Effect. And this effect starts with the 9 behaviors that leaders demonstrate day in and day out that have a profound effect on the experience of employees at work. These are actions like listening and seeking feedback from employees, demonstrating care for their personal well-being, thanking them for a job well done, celebrating wins, both big and small, and hiring people that model the values of the organization. These behaviors exhibited consistently by the leader are key in building trust and shaping the experience of employees. When employees are having these positive experiences at work, it sets the tone for a more collaborative and agile culture, one where people are motivated to innovate and bring in new ideas, and also open to new and different ways of doing things. And when you compound every employee moving in this way, it adds up to massive performance gains for your organization, one that your customers and shareholders are sure to benefit from as well. Being a Great Place To Work is so much more than an iconic badge to leverage. Investing in your people is one of the safest bets you can make for your business, not just for the future, but also for today.