Efrat Samson, Wix - Google Cloud Customer Voices for Women's Day

February 07, 2022

Video Transcript

Speaker: Efrat Samson, Head of Information Systems, Wix

Tell us a little bit about yourself and the work you do at Wix

Efrat Samson: Hi everyone, My name is Efrat Samson and I'm leading the Internal Information Systems at Wix for the past two and a bit years.

What does Women's Day mean to you?

Efrat Samson: Women's Day is really an opportunity for the women's community around the globe, to gather together for one day and celebrate. I believe, that we celebrate mostly equality, which is the value that ensures all people have equal opportunities to make the most of their lives and talents. I find that the opportunities I have or I have been given, are much bigger than the ones my mother or my grandmother had.

What are some of the things we can do as individuals and as businesses to support women's equality?

Efrat Samson: I believe that the value of equality kind of goes without saying in my workplace at Wix, or in fact, in any other workplace I worked for in the past, in the high-tech industry. And when I think about it in my family or friends surrounding, it is the same, it's not really a thing we need to do something about or fight for. It exists because this is how it should be. But I am aware it's not like that everywhere in the world or in all industries in my country where it is not the case. I think we need to put equality policies in place and enforce them until it becomes a habit. I believe it's a matter of time.

What would you say is your proudest achievement?

Efrat Samson: My proudest achievement is looking at my daughter, developing and growing and taking on herself leadership roles in the Scouts movement she's part of. She knows that she can do or be anyone that she wants. And it happens because we walk the talk. I will add that, additional happy moments for me is when I see on Linkedin, past colleagues of mine from India announcing that they have been promoted to VPs or even general managers. It proves for me that the world is also going in the right direction as far as equality.

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