Speaker: Melanie Ratchford, Product Marketing Lead, Google
What are your priorities and 2022 OKRs as an Advocacy PMM for [Insert Product Category/Team]?
Melanie Ratchford: Hi I'm Melanie advocacy PMM for Cloud AI, Ml, and I have 3 2022 0 k r s. The first is to deliver 100 pieces of reference content across the category. The second is to grow our Ml engineer certifications to 2600 by end of year, and third is around community and growing the Ai Ml, category of Cloud champion innovators from 50 to 100.
What does a "typical" day look like? How do you spend your day? How much time do you spend with customers?
Melanie Ratchford: I would say about 60 to 70% of my time is focused on customer activities. That could be anything from meeting with my PMM colleagues and OPM colleagues to discuss customers with high product usage who have compelling stories and support our marketing messages. It could be meeting with account teams to learn more about the details of a story to validate that it is compelling enough to produce sourcing speakers for events, getting approval to reuse content for campaigns, sell slides and other initiatives, also pitching customer stories, both at the G C. P. And google level when it comes campaigns, events, keynotes, um actually leading the development of customer content, whether it be with our in house tutorial team or distillery many of those times, working alongside the customer reference managers if they're managed account to do that and then of course some operational actions like maintaining a library of our most compelling stories, updating slides so that sales and our OPM teams can use in pitch decks and customer meetings and then also tracking our pipeline of customer stories.
What's your favorite part of your job and why?
Melanie Ratchford: One of my favorite parts of the job is having the opportunity to work cross functionally, not only internally, but alongside with customers to create really great storytelling and content. You know, I think at the end of the day, the customers are really are proof points of how our product's really deliver impact, both for the business and customers citizens solving some of the world's toughest challenges, so being able to be a part of that storytelling and really highlight what our heroes and our customers are doing with the products.
Sum up your role in 3 words
Melanie Ratchford: If I had to sum up the role in three words, I would probably say connection, storytelling and collaboration.