Speakers: Terry W Cox
Can you introduce yourself and give us a quick overview of your nonprofit?
Terry W Cox: Hi, I'm Terry Cox, one of the founders of the StoryBuilder Foundation. We're at 501c3 offering something unusual for Google Ad grant users, free open source software to help fiction writers develop their stories and learn their craft. It's called StoryCAD, Computer Aided Design for fiction writers.
What challenges were you facing with the Google Ad Grant before working with Getting Attention?
Terry W Cox: I think the biggest challenge is the Google Ads system, never mind Google Ad Grants, is pretty complicated. So you have to engineer your website for it a little bit. You have to know quite a bit about search and we're none of those things actually. So we learned a lot and we learned a lot by working with people that do understand it, which is Getting Attention.
What has stood out to you the most about working with our global team?
Terry W Cox: Well in the entire Getting Attention team and we've gone through several reps since we started, has been terrifically cooperative. They work with us, our mission and our case is a little bit different than certainly different than a lot of nonprofits that are primarily looking for donations. We're looking for users, customers. So we're very much like a for-profit software company in the sense that we need more people to use our product. And they understood that and they've helped us get that and shaped our ads and our website so that it works to that potential.
How would you describe the support you've received from our team?
Terry W Cox: I mean, I can't find a better way to tell it than to say that our ad spend is, is capped out pretty much at the full grant. So we're getting, we're getting a lot of viewers, and, we're also, getting a lot of conversions. We have a lot of people that have downloaded the software. It takes time for a product in that kind of market and there are, competitive products, most of which are charged. And it takes time for someone to do some market penetration. We're beginning to see that happen and we're getting people that are that are getting. at our software from testimonials from others who came there through the ads couldn't do better.
Can you share some results you're proud of since we started working together?
Terry W Cox: Well, we're proud of the 1800 people who have downloaded our software. We're proud. that users who have a message that they want to tell the world, a story to tell, are able to use our software to help them do that. And I'm, we're also proud that we're able to get competitive results in, in this tight marketplace. So, we're quite happy.
If you were talking to another nonprofit thinking about working with us, what would you say?
Terry W Cox: Well, I don't think that all nonprofits are alike, and I think that you have a mission and that if you can communicate that mission to Getting Attention, they will make your mission their mission, and they will help you achieve your goals.
What's a win -- big or small -- that made your team do a happy dance?
Terry W Cox: We've watched our search terms evolve to match the software offering that we have. And, things that I thought would be good search terms turned out not to be and things that I didn't think would be good search terms have been. I've learned that it is not an exact science. It's an experimental science. And here are people who know the system and are able to tweak it to get it to give the right results. The proof of it is that is the complete ad spend, being able to use all of that grant money every month. To convert it into uh users customers.
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