3:26

Rajiv Rangan on How Freyr Uses Vocal Video

May 14, 2024

Video Transcript


Speaker: Rajiv Rangan, Co Founder, Freyr

Rajiv Rangan: If I were to describe Vocal Video in just two words, it will be simplicity and fluidity. The product is extremely simple

What challenges did you have with creating video testimonials before Vocal Video?

Rajiv Rangan: We did not have any platform to create video content at scale. We are a global company with 1,500+ customers and employees in various locations. So there was no easy or cost effective way to centrally collect video content, whether it's employee testimonials or customer testimonials. So that was a challenge for us.

What’s the ROI of video testimonials for your organization, and how do you measure it?

Rajiv Rangan: We believe using Vocal Video there'll be two kinds of ROI. One quantitative and the other qualitative. So the quantitative ROI is primarily in terms of exponential reduction in cost of having to reach out to customers and recording their video, testimonials that scale globally, multiple languages and so on and so forth. So that could be a huge and costly initiative for a company like us and the qualitative ROI what we believe to get out of Vocal Video is that the way content is consumed has fundamentally changed. People are more used to short form audio visual material. Thanks to Instagram and YouTube reels and so on. So we want to generate short form audiovisual content both from our employees and customers at scale. And that, we believe will be the qualitative ROI where we fundamentally change the way content is created and consumed, moving away from text to more of audiovisual content.

Would you recommend others try Vocal Video? Why?

Rajiv Rangan: Absolutely, very big thumbs up to Vocal Video. I think it's one of the most fluid software that I've encountered recently. We are using a lot of AI tools and other cloud platform. But one of the key things I like about Vocal Video is the simplicity and the fluidity in which the application flows. It's very, very easy for any semi-technical or even a non-technical user to generate and disseminate the video content. So I'll highly, highly recommend the tool to any B2B organization that's trying to create you know, any sort of audio visual content.

How would you describe Vocal Video?

Rajiv Rangan: If I were to describe Vocal Video in just two words, it will be simplicity and fluidity. The product is extremely simple to use and the, the entire flow is so fluid and very easily configurable that I think, I think these are the two things that define the product from our perspective.

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Produced with Vocal Video