Speaker: Orest Mahlay, Associate Director of Community Engagement, Razom for Ukraine
The Tools You Need to Excel in Digital Advocacy
Orest Mahlay: The tools we most often use are the email function and the call to action or campaign function within VoterVoice.
Inform & Activate Your Supporters to Take Action
Orest Mahlay: Both of these functions help us to activate all of our constituents and advocates to take further action as well as inform our base of supporters and advocates on what are the developments both in Ukraine, when it comes to the war, but also what's happening on the Hill.
How would you describe VoterVoice in three words?
Orest Mahlay: I would describe VoterVoice as easy to use, supportive, and informative.
Advocacy Email Strategies That Drive Engagement & Action
Orest Mahlay: One situation where VoterVoice has been really helpful in excelling our advocacy efforts has been through our email messaging, specifically when it comes to email segmentation and making sure that advocates and constituents match with specific members of Congress that we want to support our legislation, so they get certain messaging and certain calls to action.
The Power of Audience Segmentation
Orest Mahlay: This has been really important to get more members of Congress to support the legislation that our team has deemed as a priority when it comes to supporting Ukraine right now.
Real-Time AI-Powered Suggestions to Optimize Your Messages
Orest Mahlay: One other way that VoterVoice has helped us in this process is through the messaging and recommendations about how to send emails to constituents and interested advocates. This has really helped us to optimize our messaging moving forward.
