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Pelotonia: Increasing Matching Gift Revenue with Double the Donation

September 06, 2024

Video Transcript


Speaker: Emily Delp, Gift Processing Manager, Pelotonia

What problems does your organization work to solve?

Emily Delp: Pelotonia is a nonprofit organization that primarily focuses on supporting cancer research at the James Cancer Hospital in Columbus Ohio. So, you know, when we talk about what problems are we looking to solve? It really is you know, the lack of cancer research funding in Columbus Ohio. So, our main goal is to provide financial support for cancer research at the James. And this really includes funding innovative cancer research projects, supporting promising scientists and their different trials and just accelerating the development of new treatments and therapies.

What matching gift challenges has 360MatchPro solved for you?

Emily Delp: So, before utilizing 360Match Pro, we had a hard time, you know, getting information regarding matching gifts within our website and connecting the original donation with the match we were receiving since having 360MatchPro. That has totally bridged that gap for us where we'll easily be able to look up a donor in 360MatchPro, see their email, and directly thank them for the contribution they made and for the work they did to double their donation to Pelotonia. So that has been an incredible help for us on the stewardship side of things as well as it's helped us with forecasting our donations and matching gifts and what we think we'll be receiving by the end of our fundraising year. So we never really were able to know how many people had actually submitted for, you know, a matching gift through their company. And now we're able to actively watch that number grow and better understand what we'll be receiving by the end of the year. So that's really, you know, changed a lot for us when it comes to stewardship, as well as forecasting our fundraising number and it's really revolutionized things for us here.

What is your favorite feature or aspect of 360MatchPro?

Emily Delp: My favorite feature of 360MatchPro is the search bar that we're able to have on our website now. That is a quick stop for anyone looking for more information on a matching gift program and all the details that come with that. So we utilize this on a daily basis for ourselves to be able to look up quick little details regarding a program as well as this is available to anyone in our community who has any questions regarding their company's matching gifts. And you know, wants to quickly get access to the form, wants to know if someone, if they're retired is able to utilize it as well. So everything you need is right there. And it's been just an amazing feature that we're able to share with our community.

What will your organization be able to do with increased matching gifts?

Emily Delp: Our organization will be able to fund even more innovative cancer research with an increased amount of matching gifts coming in because of Double the Donation. We could not be more happy with what this program has done for our numbers. It has made, you know, submitting for a matching gift, incredibly simple and sends reminders to donors who do have matching gift programs that I think make all the difference in making sure that we receive that double donation. So we're incredibly grateful and happy to see numbers continue to grow as we use Double the Donation.

What would you recommend to a fellow fundraiser considering 360MatchPro?

Emily Delp: For anyone who is considering 360MatchPro, I would highly recommend it on behalf of my organization. It has increased our matching gifts. an incredible amount over the past two years we've been utilizing it, and it has just helped us in so many more ways than we ever could have imagined when we first started.



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