Speakers: Darren Green, Chief Sales Officer
Darren Green: And now that we've landed on now playing Digital Edge has done a masterful job in adapting the now playing platform to our meetings messaging. They've done that through social media, they've done that through our email blast, they've done that with our advertising and they worked hand in hand with our internal marketing team to make sure there's a synergistic approach to how we're presenting LA overall.