Speakers: Darren Green, Chief Sales Officer
Darren Green: Digital Edge delivers value in many ways to the LA Tourism board, especially on our group sales efforts. But I think one of the keys is how we've integrated our overarching messaging, really primarily focused on the individual traveler, the consumer and really making that a meetings message. So we started with the comeback campaign which was really as we were emerging and really powering through the times of Covid when we were shut down and when we opened up we were still adopting a new campaign. But then Digital Edge really presented what we call flip the script and that has a great tie in with Hollywood and the movie side of it. And it really helped bridge that gap. And now that we've landed on now playing Digital Edge has done a masterful job in adapting the now playing platform to our meetings messaging. They've done that through social media, they've done that through our email blast, they've done that with our advertising and they worked hand in hand with our internal marketing team to make sure there's a synergistic approach to how we're presenting LA overall, because after all the meeting planner is going to bring an attendee and that attendee after the event becomes a consumer. So it does make sense. Digital Edge gets that. I think they've been able to take that and expand it as well. So outside of everything they do of value, from the website maintenance to our social posts, to our media buys, really adapting our messaging and making it a synergistic effort has been key
