Stacey Kruczek for Developer Marketing Summit

Speaker: Stacey Kruczek, Senior Global Marketing Leader (Developer Relations) at Zebra Technologies

Stacey Kruczek: Hi, I'm Stacey Kruczek. I'm the Global Developer Marketing Lead on the developer relations team at Zebra Technologies.

Stacey Kruczek: I hope by the end of the talk, "Making the Metrics Count", you'll walk away with some good sense of what your KPIs should potentially look like, from the developer relations and the developer marketing side, where they relate, how they should roll up into your company program goals and success, and what that means for your stakeholders as well. In addition to that, I'll share some simple tools that we're using. You may or may not have them in your company, but maybe they are things you want to consider. But it's all again about my learnings and my perspective, and I hope that you'll join me in making the metrics count.

Stacey Kruczek: I'm super excited to be participating in the Developer Marketing Summit again. I was super honored that they asked me to speak once again and I'm bringing a new talk about making the metrics count. What I'm most looking forward to is learning from you, learning from my peers, and reconnecting with those in the industry. I think you'll find it's a really beneficial and rewarding experience.