Farhan Manjiyani for Developer Marketing Summit - San Francisco

Speaker: Farhan Manjiyani, Product Marketing Manager at Grafana Labs

Farhan Manjiyani: Hey, everyone! Farhan Manjiyani here, Product Marketer at Grafana Labs. Excited to come to Dev Marketing Alliance and talk everything sales enablement.

Farhan Manjiyani: There's a lot of conversation out there today and advice and things like "Oh, Dev's don't like being marketed to" and "Marketers, you know, what's really the role inside dev marketing". It's really about PLG, bottoms up community, and all that is true but there's still an opportunity for a top down sale even if it's in congruence with the bottoms-up sale. And so in this whole presentation, I'm hoping to give you some tactics, frameworks, tips and tools that you can be using on how to up-level how you're enabling your sellers to take it to the next level, get credibility with their technical buyer, and overall just change their entire approach to selling, especially to technical buyers and with you at the exact part of it.

Farhan Manjiyani: I'm most excited to meet other folks in the dev marketing space, especially as you start slicing and dicing different ways, right? Only looking at open source, only looking at API based platforms, etcetera, etcetera. The starts to get smaller and smaller and there are very few product marketers quite frankly that speak plain english. And so, looking for more folks to learn from, collaborate with and just grow the network of technical PMMs.