Speaker: Maranda Dziekonski, Chief Customer Officer, Swiftly
Please could you introduce yourself?
Maranda Dziekonski: I'm Maranda Dziekonski, the Chief Customer Officer at Swiftly.
What will you be discussing at the upcoming Customer Success Festival in San Francisco?
Maranda Dziekonski: I'm going to be discussing some practical ways to turn your customers into advocates. Many of us that are in the customer success know that the best gift we can get from a customer is having them advocate for us. Whether that is by joining our webinars, being references, or doing case studies. I'm gonna talk about practical things that we can do as leaders and as Customer Success Managers to help drive that advocacy.
Why do you think it is important to shine the light on customer success?
Maranda Dziekonski: I think it's important to shine the light on customer success for many reasons. There's the stuff that everyone knows – like without successful customers, you can't have a successful business. But there's also the not-so-obvious things that some people don't think about – like customer success has a pretty awesome career path for many folks who come from various backgrounds. It personally encompasses many of the things that I love human relationships, thinking about human behavior, building rapport. You know, setting up customers for success with your product, thinking about it strategically on how you help drive outcomes, analyzing data to make sure that you're helping customers and your company make, informed decisions, project management. It's a little bit of everything last. I think customer success when done right is a growth multiplier for organizations. A well-oiled customer success machine can help feel growth, help fuel the growth engine of a company.
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