Speaker: Preston Ritter, Americas Customer Marketing Leader at Cisco
Preston Ritter: Hi, my name is Preston Smith and I lead the America's customer marketing team at Cisco.
What nugget of wisdom are you hoping to leave attendees with after your talk at Customer Marketing Summit?
Preston Ritter: I'm excited to share how I've built my voice of the customer practice and discuss the different data points and methodologies outside of just net promoter score, customer advisory boards and 1-1 conversations with customers to create well rounded insights and recommendations for your organization and your marketing.
What are you most looking forward to at Customer Marketing Summit?
Preston Ritter: I'm most excited to hear from industry leaders about the latest and greatest best practices as well as innovative ideas that can be applied to my customer marketing team's programs and plans.
