Speaker: Luis Gonzalez
What is your best piece of customer marketing advice?
Luis Gonzalez: My best piece of customer marketing advice is the fact that our customers from Monday through Friday are still human beings. And the way that they experience other brands, consumer brands that they interact with is exactly how they want to be experiencing your brand from A B to B perspective. And so think about the customer, the way that you yourself experience messaging from some of your favorite B to C brands and then try to model it in that way.
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