Speaker: Mark Burton
Fixed Ad Placements are in the Minority for Top 10 Retail Media Networks
Mark Burton: The friction that can arise between retail media and ecommerce teams over the number of sponsored product ads to include insight, search results is definitely not insignificant. But the teams who can come to an internal consensus around shared KPIS are seeing bottom line impact. This is one of the key trends we've documented in our research that the number of sponsored product ads showing up in site search results is increasing in the top 10 retail media networks. Amazon have certainly been onto this for some time. Um Walmart closely following, but now we're seeing uh vertical retailers like the Home Depot and Staples increase their retail media revenue year over year as they add more coverage and placements in site search.
