Speaker: Lars Djuvik, Chief Sales Officer @ Crealytics
Lars Djuvik: No shopper ever said - I love seeing a different product than what I searched for - when you're adding sponsored products into the site search experience, without making sure that those products perfectly match what the shopper searched for, just like your organic results. I often say it's like slapping bumper stickers on a Ferrari. Your company and all these retailers really since the start of the digital age have gone to great lengths to create this personalized 1 to 1 search experience for your shoppers that drives their experience with you. And then you allow irrelevant sponsored ads to sit on top of that experience that you've worked so hard to create. It just does makes sense. But we analyze sponsored product listings at the top 10 retail media networks. We actually found Amazon, Kroger and Staples are really creating a more customized shopper experience by running dynamic ad placements instead of fixed ad placements. So this report really examines the details from our analysis.
