Speaker: Drew Moffitt
Please briefly introduce yourself.
Drew Moffitt: Hey, I'm the Head of Marketing at Kumospace. We build the best communication tool for remote teams.
What will you be speaking about at the upcoming AI for Marketers Virtual Summit?
Drew Moffitt: I'll be at the AI for marketers virtual summit sharing how Kumospace has successfully used AI plus human content editors to scale our content and SEO strategy. This has really allowed us to punch above our weight class. It's pretty cool because Kumospace is now the one number one player in the space. Despite the fact that we are not the the most well funded start-up in the space and we're going up against a trillion dollar incumbents.
What is your number one AI tip for marketers?
Drew Moffitt: You know, my number one tip for companies thinking about how they can use AI in their marketing strategy is they really need to think about the fact that this is a productivity enhancement tool. It is not a replacement tool. If you outsource to AI, you're gonna have a lot of negative outcomes. It's really important to think about the process that you're going to develop. And likely that process is going to entail the use of AI plus high cost and low cost resources to really maximize output. So I look forward to seeing everyone on April 18th and sharing how Kumospace has, you know, built a process leveraging these three types of resources.
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