Speaker: Dr. Amine Arezki
Please briefly introduce yourself.
Dr. Amine Arezki: Hi, everyone. My name is Amine Arezki. So I'm today a Director of Marketing and Communication at Thales and as well a founder of Micromotion. I've been graduating from the London Business School with an executive MBA but I have also a tech background with my PhD in robotics and AI. So this AI and marketing sounds a bit like my academic background. So tech studies, business studies. So I'm very excited actually to share with you my expertise on this particular domain during this very exciting panel. See you soon.
What will you be speaking about at the upcoming AI for Marketers Virtual Summit?
Dr. Amine Arezki: Very often when we talk about AI, a machine, a robot or an automation, we compare it with the human as it was in competition. But I want here to emphasize the power of collaboration between the two parties, the AI and the human and how to boost the efficiency and the quality of the tasks. The second point I want to touch here is the traps the marketers have to avoid by using such kind of very accessible tools.
What is your number one AI tip for marketers?
Dr. Amine Arezki: Today AI is developing superfast. Therefore, there is an equilibrium to be found between big transformation, staying up to date on the AI advancement and tools. And at the same time, it is crucial to find the right stability for your organization.
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