Speaker: Andrea Palten
Please briefly introduce yourself.
Andrea Palten: Hello, I'm Andrea Palton. I'm a marketing leader and I have been in marketing for over 20 years.
What will you be speaking about at the upcoming AI for Marketers Virtual Summit?
Andrea Palten: At the summit, I will be speaking how we can go from AI productivity, which is what most of us marketers use AI for, right? Totally helps productivity. How to elevate that and to go to AI impact, how can you actually do personalization the right way? How can you impact your client and your consumer? And we're also going to be touching on the replacement of humans. Is this something as marketers we need to worry about or not?
What is your number one AI tip for marketers?
Andrea Palten: My number one tip for marketers is to make AI your ally, not your enemy. I've spoken to a lot of more junior marketers that are scared. A lot of copywriters, a lot of social media managers, they think that maybe AI is going to replace them. And I'm gonna say it could, if you're not using it, it could if you're not making it your ally. But if you make it your ally, you become an AI specialist as a marketer, there's still a human that needs to be utilizing these AI tools. You still need to have the brain to put a strategy together on how to use the AI tools. So if you make it your ally, put it on your resume, you are a marketer that understands AI it's not going to replace you. So you need to make sure that you utilize AI learn it, live with it and actually implement it in your actual work. So I cannot wait to see you at the Summit so we could talk about it a little bit more.
.png)