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BAI Short Testimonial Part 4 Mark Lerner

October 08, 2024

Video Transcript


So with these events, I have the benefit of meeting with literally, I, I guess over 100 different franchisors that are in the network, people that I speak with over the phone or I'll see in a little box in Zoom on my computer and it's just nice to press the flesh and get to know these people a little better. It's a good way to build trust and rapport with them. And it, it, it makes it, it, it makes a much more seamless relationship and a, a better relationship for working collaboratively with our clients and with our candidates. It really is a team effort. I know it's cliche, but it takes a village to get some of these candidates over the line and nurturing that partnership and creating a AAA more. Um What's the word? I'm looking for a more a seamless relationship with them, a friendlier relationship, either a more trustful one. It just makes that collaboration go so much further when I talk to different brands here, I do get those aha moments where I didn't know that about your brand and that's really good information and you don't get that when you have a phone call. It's really when you're sitting beside someone at lunch or at the happy hour and just talking to them about their brand and what makes it unique. You get those opportunities, more opportunities to get, have those aha moments.



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