So yesterday, we had a uh a lead symposium with several experts, Joe Matthews and Russ Burnett and, and Don Shin and myself, we were talking about the different ways that people are generating leads today. How, what, what's working, what's not, what should you be looking at data wise as you're converting, talking about key metrics like lead booking rates and what should that look like in, in an effective lead channel? And there are a couple of takeaways that I thought were really good. One of which is, there's a little bit of uh there are a lot of different ways you can look at data, right? But if you gotta look at your data based upon the part of the funnel that the the leads are coming from, if you're not giving enough information to the candidate, they might convert too high in the funnel and then it's gonna be a low quality lead. But if you're using effective video, you're using effective social content, you're using effective marketing drip sequences, display ads, whatever to feed them information. So they get further and further down that marketing funnel. So they convert at the right point, then you're gonna have a higher lead conversion rate. But if you have a local lead conversion rate, it doesn't necessarily mean it's a bad lead. It just maybe means it's the wrong timing for that lead to convert. And so those are a couple of key insights, I thought that came out of that.
