So client Tether made a strategic decision years ago that we were only gonna focus our energy around the Franchising community even though we have a lot of options elsewhere, partly because we love it. But also when we found that the events are an effective way for us to really meet people that are gonna help us to grow our business while we help people grow theirs in a 15 minute conversation at an event like this at bai, I can build a connection that's gonna result in a successful relationship for the next 10 years and but you can't do that over email, you can't do that over seo I can't do that in social or Facebook. It doesn't matter the events, especially high quality events like Dais event. They're a home run for us to invest in and get good ro I and develop a good relationship and a brand that's got a lot of acknowledgement and awareness, but also find clients that are ready to start working with us.
